Thursday, August 30, 2012

Loyalty Rewards Impact Grocery Purchases For 7 in 10 Consumers

One-quarter of grocery shoppers worldwide report that retailer loyalty reward programs have had a major impact on their purchases in the prior 12 months, while an additional 44% report a small impact, per results [download page] of an August 2012 report from Nielsen. 

Other “store service” factors that have impacted consumer choices by at least a small amount include new retail stores opening in the area (67%) and self-service checkouts (64%). 3 in 5 respondents - hailing from 56 countries around the world - say that grocery shopping online has had an impact on their decisions, including 24% who say it has had a major impact.

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