Tuesday, August 7, 2012

Mobile advertising heightens brand awareness for CPG marketers

What should CPG marketers and their agencies keep in mind when planning for mobile? According to an analysis by Dynamic Logic, "the average mobile campaign has a positive impact on the five traditional brand metrics, especially ad awareness, and significantly outpaces online brand metrics." 

Marketers and their mobile partners will undoubtedly continue to test ad effectiveness and should consider comparing mobile directly to online advertising, within the same ad campaigns. Results from tests like this can help determine media mix and the correct balance between online and mobile media.

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