Do you know that more than half of U.S smartphone users are using their phone to shop while inside a retail store (Comscore Mobile Future in Focus). What does it mean to retailers?
It means that while customers are inside their store, conversion is still far away as their customers are still looking at other options and comparing what the store has to offer with their competitors. With this new shopping habit, retailers have to face the challenge of developing a strategy that will turn this kind of environment into their advantage. If they fail to address this change about how consumers are shopping nowadays and in the future, they will then face the risk of losing $$$.
It’s important to understand mobile Internet usage when selling mobile websites. What information does the customer look for when they go online using their mobile phone and what kind of activities do they take?