Recent data presented by Deloitte Consulting LLP shows shows that:
- 2012: Mobile-Influenced Commerce will be responsible for $159 billion in 2012 sales.
- 2012: Direct mCommerce sales will draw just $12 billion in sales.
- 2016: Mobile-Influenced Commerce will account for $689 billion (19.5%) of total retail sales.
- Direct mCommerce will be only $31 billion.
As smartphone sales proliferate, largely due to their increased availability and affordability, consumers are utilizing mobile phones more frequently to research potential purchases, prices and ratings/reviews.