Mobile devices empower their users with easy access to information, including:
- Store locations
- Product availability
- Product features
- Product reviews
- Price comparisons
Mobile usage influences 5.1% of all retail store sales in the US or about $159 billion in 2012 forecasted sales, according to Deloitte research.
Consumers are using their mobile devices in retail locations for a variety of reasons. Retailers, however, are most concerned with the consumer practice of showrooming where consumers check out products in their stores and then buy online. Based on the results of ForeSee’s Mobile Satisfaction Survey, most shoppers turn to their smartphones for information about the retailer, specifically for their mobile website or app.