Pinterest is the perfect place to connect with your consumers, as long as you know what your consumers want. Luckily, what consumers want is simple.
Everyone loves coupons, and luckily they’re pretty easy to get out on any platform, so it only takes minor promotion to rev up that engine on Pinterest. Recipes obviously work very well on Pinterest, too. Pinterest users are crazy about food, and good recipes lend themselves to compelling and naturally share-worthy imagery.
Read more of Heath Fogelman's views on leveraging Pinterest here