Thursday, August 30, 2012

Smartphone Adoption Happening 10 Times Faster

The speed with which we adopt new technology is dizzying and it’s going faster, still. A new study from Flurry shows that smart device adoption has eclipsed the rise in all other home technologies.
  • 10X faster than that of the 80s PC revolution
  • 2X faster than that of 90s Internet Boom
  • 3X faster than that of recent social network adoption.
And it’s not just here at home, Flurry says we’re looking at over 640 million iOS and Android devises in use all across the world.
Right now, the US is leading with 165 million active (using apps) smartphones. China is closing the gap with a growth rate that may see them pass us by the end of the year. Looking strictly at growth, Chile, Brazil and Argentina are coming up behind China. Then there’s Singapore with a 92% penetration rate. That means that almost every adult in the country has a smartphone. How wild is that? The US is at 78% with Australia, Sweden, and Hong Kong coming in ahead of us.
And though the US used to rule for app usage, there’s now an almost even spread between us and the rest of the world.
Smartphones are rapidly becoming the equivalent of the home computer. Originally seen as a techy-toy, they’ve become an essential part of daily life. Calls, texts, directions, banking, shopping, and games — all in the palm of your hand. We didn’t believe it when we saw it on Star Trek but as cliche as it sounds, that future is now.

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