Tuesday, August 28, 2012

Sprite marries video and advertising to drive mobile sweepstakes entries

An interesting use-case of Mobile technology by a CPG / FMCG brand. 

Coca-Cola’s Sprite is running a multichannel mobile campaign to increase sweepstakes entries. 

The mobile push is part of the Sprite Films program, which gives young filmmakers a chance to win a trip to Universal Studios Orlando to attend a screening of their movie. The Sprite ads are running inside the IMDb mobile site.

With more consumers using their devices for everyday information, using mobile advertising is a great way for Sprite to spread the word about the campaign.

However, with more brands banking on mobile as a medium for sweepstakes entries, the challenge is to keep the entry process as simple and quick as possible. In this case, using only an email address to enter lets users quickly enter the contest while on the go.

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