A new survey from Constant Contact UK reveals that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.
Here’s a segment from their infographic on the subject:
Dramatic, but if we flip the numbers, we see that the majority of those surveyed thought Facebook was a help. As for the 52% of Pages getting 10 likes / shares / comments — well, that’s cool but there’s no proof that those things lead to profits.
Let’s look at another slice:
What’s significant here are the low numbers on the right side. Polls and questions are on the bottom of the list, but these are excellent ways to not only engage your customers but get valuable feedback. It also makes them feel like their opinions matter so post a poll today!
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