With 140 million users that send more than 400 million messages a day, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a possibility of recruiting promoted messages, trends and accounts. Twitter’s commercial offer was initially released in the United States and then in the UK and Japan. Now, the popular micro blogging social network has announced that its advertising platform will be available in Latin America from September 2012 after the agreement with the marketing company IMS, designated to be its regional sales representative.
Therefore, Twitter’s ads will reach the Latin-American market through the company that has already participated in bringing other important online firms into the region such as Netflix. IMS will have exclusive rights to marketing the social network’s products in 40 Latin-American countries and, to that end, will form a sales team, which will focus exclusively on the social network products.