Friday, August 3, 2012

Understanding the Consumer-centric Path: The Future of Digital Commerce.

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference.

What particularly caught our eye was the fact that Downey stressed on the importance for Unilever in being relevant and available to consumers where they are both offline and online. “That’s where we’re headed with Dove in particular. We’re adding a ‘buy it now’ piece and delivering it in social places, apps, online."

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