If you still haven’t optimized your ecommerce site for mobile, get a load of this slice from a new infographic from Monetate.
The numbers represent only a small portion of web traffic, true, but look at the growth. Smartphone traffic related to ecommerce has doubled in only a few months. And according to “The Battle for Smartphone Supremacy” traffic from mobile has increased 103% over last year.
Android still has the biggest market share with the most accessible products at a lower price point, but iPhone users are the ones using their phones to shop more often. Monetate estimates the average order value for iPhone users to be $97.49 which is right in line with the numbers from Apple desktop shoppers.
In addition to actually buying things, smartphone owners also use their phone for a variety of other shopping related activities.