Saturday, August 11, 2012

Window shopping causes cart abandonments

Data from comScore shows that 57% of consumers have abandoned a purchase as they were only window shopping while 56% said they abandoned a transaction as they were just saving items for later.

However the next three most popular reasons for abandoning a shopping cart were all to do with shipping costs.

55% of respondents had abandoned a cart as shipping costs were too high, 51% because their items did not qualify for free shopping and 40% becuase shipping costs were listed too late.

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