Sunday, September 23, 2012

Advocates influence the opinions and purchases of their friends.

The study found advocates are 70% more likely to be seen as a source of reliable information.

Additionally, brand advocates are 50% more likely to create content that influences a purchase.

So what can we learn about who advocates are and what motivates them? 

Here are nine observations, based on the research of Dr. Kathleen R. Ferris-Costa from the University of Rhode Island’s College of Business Administration.

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