Sunday, September 23, 2012

CPGs step up their mobile marketing game.

Consumer packaged goods companies are starting to get more innovative in using mobile applications, rich media ads and QR codes to have a more direct relationship with consumers.

For the most part, CPGs have been slow to adopt mobile marketing with the exception of a few visionaries such as Procter & Gamble and Unilever. This is starting to change, with a wider group of marketers starting to embrace mobile while some of the early adopters are stepping up their game.

1 comment:

Megan Bryant said...

That's very nice post about marketing gamethanks for the information.