Couponing has significantly transformed the marketing landscape in the last decade. The newly adopted frugality in consumer behavior prophets that couponing is here for a long haul. Though traditional couponing is not going away anytime soon and still continues to make up the lion’s share, the digital coupon industry is growing manifolds and consumers are migrating from coupon clipping to the digital domain. Increased consumer interest in mobile technology and devices is paving new terrains for digital coupons. Digital coupon redemptions are expected to grow 25% this year according to a study from Kantar media.
As digital couponing is gradually becoming mainstream, a lot of innovations are underway for enhancing the consumer experience, brand building as well as the efficiency of coupon deployment. SoLoMo (Social-Local-Molbile) is definitely the next cutting edge revolution in the digital landscape and pivotal for the coupon industry.