Saturday, September 29, 2012

Digital Shakes Up Traditional Advertising.

"It's been quite some time that an advertisement on the TV had any significant impact on my buying behavior", writes Jatinder Singh in his recent article.  

"May be I'm not glued to the TV like I used to be before the advent of new-age devices in my life."

Apparently, devices like smartphones, notebooks and tablets, when combined with the availability of high-speed broadband connectivity, have diminished the importance of the good-old idiot-box in our day-to-day life.

Jatinder's article is reflective of the change that is flowing through the consumers' media consumption behavior and the emergence of trends like using a 2nd screen (at most time a mobile phone), when watching TV - enabling the sharing of views on social networks.  

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