Monday, September 24, 2012

Email marketers failing to measure success rates



A new survey of 333 senior marketing executives by Return Path shows that 16% of marketers have no way of tracking email deliverability. 

In fact only 41% of respondents said they had the information readily available in a dashboard.


The difficulty that marketers have in measuring campaign success is reflected in the fact that 26% of marketers claimed that knowing how to optimise email marketing was the greatest challenge they faced, while 24% said that analysing campaign results was the biggest challenge.

(via)

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