Sunday, September 23, 2012

How to engage smartphone shoppers and use showrooming to your advantage.

Smartphones are powering commerce everywhere, but they are also creating an effect known as "showrooming." Showrooming is when shoppers visit a retail store to research a product but buy it online. 

Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.

However, showrooming is not a rare or isolated event – it is happening in large numbers, every day. 

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