Creating brand advocates is a big part of a brand’s social media efforts. Everybody wants large numbers of raving fans singing their praises on social channels, but few are willing to get out of their own way and do the real work that true advocacy requires — relationship building.
Time and time again companies build elaborate social profiles and advertise to get more fans, and then wonder why no one spreads the word about them, much less buys from them.
So what does it take to turn followers of your brand into advocates? There is no magic formula or way to totally automate this. It’s personal and it takes people to make it happen.