Wednesday, September 26, 2012

Importance of Multichannel Strategy

A recent survey done by Econsultancy shows the importance of Multichannel Retail

Consumer demand for multichannel retail

A majority of consumers said they would find it useful to have a choice of retail channels, with 40% of respondents in the UK saying it was very important.
Aggregated survey results from 2011 show that 33.5% of respondents from the US and UK said this was ‘very important’.


Q. How important is it to be able to purchase from a retailer from different channels e.g. in a store, by mobile, online?
If you break the data down by age you can see that the younger the respondent the more likely they are to see the ability to purchase from a retailer from different channels as very important.


1 comment:

Abi said...

Thanks for your grateful informations, this blogs will be really help for online shopping mobile.