Sunday, September 30, 2012

It's not 'showrooming,' it's just shopping now.

The key finding in the Vibes Mobile Consumer Report : "showrooming" can be good for business.

Close to half of consumers reported using their mobile phones to assist them in making purchases, whether by texting or scanning for more product information. An opportunity exists here for retailers to go to action to give consumers helpful product data, according to the report findings.

With 33 percent of shoppers admitting to comparison shopping on a competitors website while in another retailers store and 6 percent of them likely to abandon an in-store purchase for a competitor, retailers should be thinking about "showrooming" consumers by providing useful and timely information.

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