Monday, September 24, 2012

Mobile Marketing Too Large for Brands to Ignore

According to the press release announcing the findings, the study revealed "4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July" alone. 

Leading the way were Amazon Sites which came in as the top retailer with an audience of 49.6 million visitors. And far as bricks and mortars go, Wal-Mart, Target and Best Buy were the top 3 in terms of smartphone visitors.

But what caught my eye was the quote from Donovan which inspire my title:
“With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment."
Keep in mind when looking at these stats they are from an article written in September, 2001.
  • 234 million Americans own a mobile device.
  • As of July 82.2 million Americans owned smartphones, up by 10% from April 2011.
  • The number of advertisers using mobile advertising has doubled in just two years.
  • Revenue from mobile commerce will increase tenfold from 2010 to 2014 in the US.
  • The total value of mobile payments for digital and physical goods, money transfers and NFC (near field communications) transactions will hit $670 billion by 2015 – nearly three times as much as will be seen this year, $240 billion.
  • 1/3 of us would rather give up sex than our mobile phone.

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