Nestle, makers of those delicious candy bars that you tend to throw on the conveyer belt as a last-minute addition to your shopping trip at the local supermarket, has planned a new promotion for UK customers that's vaguely reminiscent of the Willy Wonka plotline.
Only, in this case, you're not finding some magical ticket; the candy bar's finding you.
Here's how it works. Nestle has embedded six GPS trackers inside of various candy bars. The trackers activate once the candy bar is unwrapped, and a Nestle prize team then has 24 hours to track down the lucky recipients and award them a £10,000 prize.