Saturday, September 22, 2012

Online Activities and Grocery Shopping.

Nielsen’s survey finds that 61 percent of global respondents indicated using the Internet for grocery shopping research in the past month, such as checking prices or reading a consumer review. Forty-five percent used the Internet to get information about a grocery product, 43 percent searched for deals, 33 percent read a grocery retailer’s promotional circular/flyer, 33 percent looked for coupons, 26 percent browsed a manufacturer website, 18 percent provided feedback through social media and 11 percent used a digital shopping list.


“Online shopping delivers key attributes shoppers demand, such as convenience, value and choice,” said Burbank. “However, the Internet and more specifically e-commerce, will be successful to varying degrees of impact on consumer packaged goods depending on the product category. For these CPG categories, shoppers are more likely to adopt a multi-channel approach, where online shopping becomes a supplement to traditional brick-and-mortar retailing.”

Respondents from countries in Asia-Pacific said they used the Internet to conduct research (70%), compare prices (48%) and provide feedback through social media (26%). Latin American respondents were the most active deal seekers (64%) and manufacturer website browsers (41%) while more North Americans looked for coupons online (43%) than respondents in any other region.

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