Monday, September 24, 2012

Study Reveals How Demographics Impact Digital Coupon Conversion Data

RevTrax, the omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, announced the results of a four month study of digital coupon activations across its roster of hundreds of brand and retail customers. 

By assigning real-world metrics to digital coupons that are used exclusively to drive in-store sales, the study reveals important insights that brands and retailers can utilize to improve online consumer engagement activities. 

The study cross-referenced aggregated, non-identifiable digital coupon activation data from millions of digital coupons, with a host of demographic data, including location, income, age, household, education, political affiliation and employment.

No comments: