Saturday, September 29, 2012

The digital path to purchase.

As new research shows mobile devices and social media becoming more dominant in search strategies, it is critical that marketers have the budgets to keep up to date with developments in search technology.

The tentacles of social networks and mobile platforms are continuing to infiltrate more and more areas of marketing and according to new research done by Marketing Week, marketers believe they are now becoming priorities for their search strategies too.

The attention devoted to social media and mobile devices - two areas that would barely have been associated with search marketing five years ago - show the growing importance of understanding the different journeys that consumers take towards making purchases.

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