Saturday, September 8, 2012

The importance of Facebook for Local Businesses

Image representing Facebook as depicted in Cru...

It used to be every small business owner’s dream to get on the top of search engines like Google and nothing else mattered.  However, the web has changed dramatically over the years and there are new domains on the internet that are beginning to change the way we interact with each other, and the way businesses market their products.  Social networking giants such as Facebook, Twitter, and LinkedIn have impacted the world of business and have created a platform where small businesses can reach a larger audience. 
Facebook is a wonderful place to start and it is the most cost-effective way to interact with customers and prospects on a larger scale.  The beauty of Facebook is that one can reach large groups of people with the click of a button in a matter of seconds.  Its importance has shifted the way marketers think and has transformed traditional marketing indefinitely. 
When marketing on Facebook, the most important feature is the Like button.  The goal of small business owners should be to generate as many Likes as possible on the status updates of their Facebook fan pages.  Not all the posts by everyone on your friends list and all the pages you liked are included on your news feed.  In order to give your posts the most visibility, you need to be listed as “Top News” on the homepage of your users’ news feeds. 
Facebook’s news feeds serve content based on three factors:
  1. How recently the content occurred or was created
  2. The strength of your relationship with the person or organization who shared the content
  3. How many comments and likes the content generates
The number of comments and likes the content generates is the most important of all for marketers as it directly affects whether or not a company’s content will be seen in the users’ new feeds.  The more interesting the content is to the users, the more likes it will receive and the more visible it will be in the news feeds. 


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