The new CPG & Retail CMO uses smarter analytics to understand customers not just as segments, but as individuals.
A new kind of CMO is reinventing what it means to be a marketer—as well as the entire notion of marketing itself. These new CMOs use data and smarter analyticsto understand customers not just as segments, but as individuals. They use data to predict customer behaviors and desires. And they play a central role in aligning the company’s values and beliefs with its brand promise.
In this video collection from the 2012 CMO+CIO Leadership Exchange, you’ll hear CMOs, CIOs, industry professionals and IBM experts talk specifically and candidly about how they’re reinventing the field of marketing, and what we can – and should – expect as it keeps evolving.