Tuesday, September 11, 2012

Tryvertising - Experience not Messaging.

Mass advertising is dying. Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let's move on to more interesting ways of igniting conversations between corporations and consumers. 

TrendWatching already wrote about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don't necessarily introduce consumers to your brand or your new product. Sure, much has already been said about search-based advertising and initiating word of mouth as new (and certainly more relevant) ways to replace mass advertising, but TrendWatching wants to add a third alternative: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out.

Think of TRYVERTISING as a new breed of product placement* in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages. 

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