Friday, October 5, 2012

7 Tools and Apps for the Online Marketer


There's a tool or application for everything these days, but which ones will really help you? I've sifted and sorted through a bunch and here's what I've found works for me.

Online Tools

bufferapp blog
Buffer

The Buffer App is a great addition to your social media strategy. It's not always easy to become a habitual social media user, so we try and start people off by recommending 30 minutes a day. But if you slam all your Tweets into one 30 minute block, or post on LinkedIn at 6:30 in the morning while you're having your coffee, you're not always going to hit the audiences you need to in order to make social media valuable.
This is where Buffer comes in. With Buffer you can automate your Tweets, Facebook shares, and LinkedIn posts for the rest of the day (putting a buffer in between to reach your audience). While there are plenty of tools where you can schedule social shares, I really like how Buffer integrates into you accounts and browser. As an added bonus, you also get analytics for your shares that are sent through Buffer.


wefollow blog
WeFollow

New to Twitter or looking for some influencers to connect with and help spread your message? WeFollow.com is a Twitter directory that allows you to search out people in your industry or sector or even by location. Finding influencers to help you is a critical piece to any marketing strategy. Start connecting and start engaging! And don't forget to list yourself.

Google

google blog
Yeah yeah yeah, we all know about Google. But do you really know how to search efficiently? Google is such a powerful tool, even for the most novice of users, but if you really learn how to use Google to its full potential you'll open yourself to worlds of information you never knew existed. Use this Google employee's blog of search challenges to help yourself learn new techniques.

1password blog
1Password

If you spend a lot of time online you likely have a lot of logins and passwords (sidenote: if you're connecting accounts to reduce the number of logins you should think twice). We all know it's not a good idea to use the same password everywhere, or even slight variations, but how are you supposed to remember them all? Well, I use1Password. Again, it's built right into your browser and stores all of your login and password information behind one password, so make it a really good one. From there it can generate random passwords for your accounts to make them as secure as possible. Once you hit a login screen all you have to do is enter your one password and the app will fill in the neccessary info to log you in.


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