Saturday, October 27, 2012

A showrooming they will go!

Retailers will be making greater use of technology to create seamless digital and brick-and-mortar shopping experiences--and curtail sales lost to showrooming--according to Accenture's annual Holiday Shopping Survey, released this week.

There seem to be more purchases up for grabs this year, judging from the responses of 500 consumers surveyed by the consultancy this month. 

More than half said they expected to increase holiday spending by $250 this year and 53% planned to shop on Black Friday, reversing a three-year decline. In the 2011 survey only 44% said they'd be participating in the first official Christmas shopping day.

No comments: