Saturday, October 6, 2012

CPG prepare for Growth of QR Code Promotions

Johnson & Johnson, Procter & Gamble and Kellogg are among many consumer product firms fielding small promotions with Quick Response (QR) Codes in stores as they prepare for growing shopper acceptance in the future.

These barcodes are placed on shelf tags, displays, packages and in store circulars. Shoppers aim their smart phone camera at a barcode and then link to such content as product and ingredient data, price comparisons, informational videos and coupons. Ideally they will find the content valuable enough to drive loyalty to the brand or store.

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