Monday, October 1, 2012

Crowdfunding Tips for Your New Product, Cause, or Creative Project


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What is Crowdfunding?

Crowdfunding is a collaborative effort of individuals to pool resources, usually via the web, to support entrepreneurial, cause or creative projects initiated by other people, businesses, and community groups.
People sometimes confuse crowdfunding with crowdsourcing – another form of community engagement to outsource tasks. The distinction is crowdfunding raises money from people for an idea or something tangible and crowdsourcing pays money to people for an idea or something tangible.


Ready to Give Crowdfunding a Go?

Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart.
Follow these tips to increase your odds of success.

1. Have a Go-to-Market Plan

2. Organize a Core Team

3. Create Multimedia Content for Key Channels and Stages

4. Be a Storyteller
5. Cultivate Passion and Trust
6. Be Courageous and Innovative
7. Remain Flexible and Ready to Pivot
8. Connect With an Audience Who Cares
9. Announce With Cash in the Bank
10. Be Committed

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