Saturday, October 13, 2012

Email arrival time affect performance

A survey of 743 businesses by StrongMail found that 80% of respondents have seen performance increased for emails delivered during a particular time of day.

61% cite a decrease in performance when emails don’t arrive at scheduled time and 74% would like more control over the arrival of their campaigns.

However 53% are not currently testing for an optimal delivery window for their email campaigns and 61% are not currently doing any segmentation of email campaigns by time of day.

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