Friday, October 19, 2012

Get into shoppers’ favourites, Ocado marketing director tells FMCG brands.

FMCG brands must get onto shoppers’ favourites lists in order to sell effectively online, according to Ocado marketing director Lawrence Hene.

Speaking at the IGD’s Trading in a Digital World event, Hene revealed that once an online shopper has made a few shops, 80% of what they buy is from their list of around 300 favourite items.

If a shopper buys 40 items, a favourite brand has a one in seven chance of being bought versus one in 3,000 if the brand is not a favourite.

“Get into favourites and you get self perpetuating sales growth,” he said.

AaramShop's "Quick Order Lists" is a mechanics to aid the shopping of favourites. To know more email here.

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