Recently we have been looking at the distribution of value, the pareto rule, or the 80/20 reality for one of our consumer goods clients its portfolio of brands which sells largely through retailers.
We knew there would be a consumer value skew, there always is - typically ranging from high e.g. 95/5 to low e.g. 60/40 depending on the company or brand in question but we were unsure what it would be in this case.
Interestingly many experienced brand marketers have no idea there is a skew, or are not sure what it is and what they should do about it.