According to a study 73% of marketers lack business credibility. In the end, it all comes down to what…? Correct: Sales!
Still, 77% of CEO’s think, marketers are not much focussed on sales… according to the study.
The only way marketers can prove their business efficiency is by making their bosses clear how marketing drives sales. However, the question is how Social Media can be beneficial in this process as it is redefining the ROI model that we know from the past.
Do marketers need to change their point of reference? Does it matter to look at Social Media numbers, or is it better to focus on business figures? In my eyes the later helps marketers detect the secret sauce.