Monday, October 1, 2012

It’s Time for CPG Companies to Embrace Enterprise Mobility

Image representing iPad as depicted in CrunchBase


Many CPG companies are now tacitly allowing their employees to bring their iPhones, iPads, Galaxies, etc. to work, often through recently implemented Bring-Your-Own-Device (BYOD)  policies. It’s typically been more about technology tolerance versus fully supporting and leveraging the efficiencies and natural creativity these outside systems are bringing. Employees working within complex organizations, however, have become increasingly reliant on lean and leading-edge technology as executives re-define how they connect and collaborate with each other in a borderless world.



Still, while many of them can determine which devices to use after hours, the companies where they make a living are struggling – sometimes by design and sometimes inadvertently – to reconcile the desires of the “users” with the security and other needs of the enterprise. Such concerns are legitimate, but new and highly dynamic patterns of work are emerging from these technologies that are shifting the agreements and processes that were the foundation of corporate business practices built over many years.

In this new wired-world, it might be easy to think that it’s the technology itself that poses the challenge; that is, which device, what software, and how to interoperate across platforms old and new. What business leaders are starting to understand, however, is that it’s about far more than the hardware or the software running on the device. Many companies are building ad-hoc environments nearly at the speed of thought. A re-imagining of how to unleash the vast knowledge capital, talent, creativity and entrepreneurial spirit of organizations is now taking place.


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