Sunday, October 28, 2012

Marketers lack strategy in social activities

An Eloqua survey of 296 UK B2B marketers found that nearly two thirds (64%) use some form of social media to promote their companies, and 83% of those use social to create company and brand awareness.

However only 22% of respondents use social media to capture information on leads.

The study also found that of those who use social media, less than half (35%) admitted to incorporating any kind of social into their demand generation activities.

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