Saturday, October 13, 2012

Marketers not happy with their mobile performance

A new survey of 250 global marketers by the CMO Council found that just 8% of respondents agreed their firm already had ‘very advanced’ mobile capabilities.

A further 30% remained at the strategic evaluation stage, while 26% were currently developing apps. 

Only 17% of firms said they had a ‘quite good’ level of competence and were pushing into mobile marketing.

93% of the panel thought their target audience was making greater use of tablets, laptops, e-readers and smartphones.

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