Thursday, October 25, 2012

Mobile experiences are quickly falling short of consumer expectations: Forrester

Take a long term view
Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts  fall short, according to a new report from Forrester Research. 

In the report, “Why eBusiness Pros Need A Five-Year Plan,” Forrester explains that mobile will evolve over time from the simple migration of online services to more mobile-unique products, processes and services. 

 
However, today most eBusiness professionals are still focused on mobilizing existing services and content. 

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