Thursday, October 25, 2012

Procter & Gamble’s Tide eyes mobile video for multichannel engagement.

Mobile Marketing Case Study
Tide is running in-stream mobile video advertisements aimed at striking a match with football fans this season.

Tide’s “Show Us Your Colors” campaign is part of the brand’s partnership with the NFL and is meant to tap into the passion that football fans have for their favorite teams. Mobile video ads supporting the campaign are running as commercial breaks inside the ABC News iPhone application's video content.

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