Thursday, October 25, 2012

QR codes key driver in 2012 holiday marketing efforts.

Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.

Brands such as Target and Tourneau are incorporating mobile bar codes into their holiday initiatives as a way to not only interact with consumers in a different way, but also help increase revenue. Although there is an ongoing love/hate relationship with QR codes, there is no doubt that the technology will play a big role this year. 

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