Wednesday, October 3, 2012

Smaller value but more frequent trips - Asia Pacific Grocery Shopping

Nielsen’s annual Retail and Shopper Trends Report, which identifies key trends and market shifts in the grocery sector in Asia Pacific, reveals that grocery prices remain a pain point for consumers across Asia Pacific, ranking in their top five concerns. In response to rising grocery prices, many consumers are adopting a cautious approach to spending, which has led to smaller but more frequent trips to the grocery store.

Despite global economic uncertainty and slowing GDP growth, annual packaged grocery sales in Asia Pacific increased 13 percent in the past year while volume sales increased by six percent, according to a report released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy.

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