Thursday, October 11, 2012

TV In The Age Of The Tablet Not So Different After All

As marketers we can’t assume that our personal actions are what everyone does as well. We will miss opportunity with that kind of mindset.

So what’s the point you ask? It’s about TV viewing in the age of the tablet. If the following chart has any truth do it, it appears as if the TV viewing habits of most haven’t moved as much to the online space as we might think based on the hype and the opinions of many who are taking the bait hook, line, and sinker.
So is it right then to say that TV viewing isn’t going to change in the future?
Not at all. That kind of statement is about as insightful as the “No one watches TV like they used to.” one. The likelihood is that it will change radically but it will take time and maybe a lot of it before it is no longer the norm.
As marketers we are tasked to reach people where they are. Right now we live in a world where a lot of people are in many more places than at any other time in history. Naturally there is going to be some confusion as to how to handle this completely new environment in which we are working to communicate.

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