As marketers, we all agree that this is a challenging time for us across all business segments.
We live in a “do more with less” world where disposable income is down, coupon redemption is up, and budgets are tighter than ever. So the fight to win and keep profitable customers is on…and it is a tough one.
So where do we focus to help drive more profitable sales volume? The answer is right in front of us. Focus on growing the total number of your most loyal and profitable customers. Engage with them. Get to know them. Nurture them. Reward them. Encourage them to become your brand advocates!