Tuesday, October 23, 2012

Brands still struggling to harness the power of SoLoMo.

There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign. 

SoLoMo has become quite a catchphrase in the mobile space. And since the hype, marketers have been marrying all three mediums to better reach consumers to offer them a 360-degree experience. 

No comments: