AaramShop in Media
Brand Engagement Center
Wednesday, October 17, 2012
What makes customers stay loyal?
Acquiring new customers is an expensive process for businesses, so it’s vital that some of them become loyal to the brand and return for repeat purchases.
This not only helps to drive revenue but also could ultimately lead them to become brand advocates, which in turn could help bring in more new customers.
So what helps to drive brand loyalty? This infographic from Zendesk shows that consumers rank quality (88%) and customer service (72%) as the two biggest drivers of loyalty.
However delivering excellent customer service can be difficult in a multichannel world.
Check out the
Truths About Brand Loyalty
What's the ROI of being attentive to your customers? [Infographic]
Five Reasons Why Customers Want Social Customer Service
Social engagement drives sales and advocacy for brands
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