People no longer view media the way they used to. With the development of smartphones, DVRs and many other technology platforms, there are many more options that take time away from traditional TV viewing. Even though many people continue to watch TV the “old fashioned” way, there are enough people connecting to content via mobile and the internet to begin to look at them as an important target audience.
A number of groups and organizations are taking a look into how consumers are using all three platforms: TV, internet and mobile. According to a recent Google study:
- 77% of the time consumers are watching TV, they have another device
in their hands. Half of that time, it is a smartphone. It appears as
though the TV/smartphone combination is the most popular one, as 81% of
respondents said that these are the two screens they are viewing
together when they are multi-viewing.
- 66% said their multi-screen viewership often consists of smartphone/computer or TV/computer (including tablet devices). When on their smartphone, consumers say they often check email, browse the internet, connect to a social network and play games and search.